Wendy Lim serves as the COO of Bia-Echo. Prior to Bia-Echo Foundation, Wendy spent 15 years helping to scale and grow internet businesses, taking burgeoning functions and growing them to handle enormous scale. During her 10 years at Yelp, she led and transformed a wide variety of functions from operations to marketing to finance. Prior to Yelp, Wendy held marketing roles at eBay, The Clorox Company and American Express and began her career in management consulting at Bain & Company and The Bridgespan Group. Wendy has a BS from the Haas School of Business at the University of California at Berkeley and an MBA from Harvard Business School.